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PLAN YOUR NEXT PROJECT

Using your staff’s voice in dealership creative

A recognizable staff voice can be part of your audio or video project. Plan the recording and approval process with the person involved.

AutoDealerAudio anime management staff in the gm creative service lane

Choose the right person for the message

An owner, manager or staff member may be a good fit for a message they would naturally deliver. Discuss the intended script and how the voice will be used before production begins.

Provide approved source material

Arrange permission and suitable recordings with the person involved. The production team can explain what source audio is needed and how to review the result. Do not send someone else’s recordings without their approval.

Review the finished read

Listen for pronunciation, tone and accuracy before approving the project. A familiar voice should support a clear message and a polished mix rather than become a substitute for them.