Creative Guides
Choose the creative, prepare your brief, and order the project you need.
YOUR CREATIVE SERVICE LANE
A little planning. A clearer project.
Explore practical guidance on video, audio, production costs and working with your creative team.
ALWAYS HERE WHEN YOU NEED US.
What goes into a radio commercial’s price?
Audio production costs depend on the work your spot needs. Separate the creative production from the airtime you buy.
Read guide →Should your radio station produce your dealership ads?
Compare the production you receive, the process and the deliverables before choosing who creates your spot.
Read guide →Radio or streaming audio: what should your creative do?
Start with your audience, your offer and the listening environment, then tailor the audio to the placement.
Read guide →What goes into a video commercial’s price?
Price a defined project with clear deliverables, rather than comparing video quotes by runtime alone.
Read guide →Should your TV station produce your dealership video?
Compare the creative fit and finished deliverables alongside the media placement proposal.
Read guide →Plan a dealership video around one clear action
Give your commercial a specific job so its story, offer and ending work together.
Read guide →Using your staff’s voice in dealership creative
A recognizable staff voice can be part of your audio or video project. Plan the recording and approval process with the person involved.
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