Start with one message
Choose the reason someone should contact your dealership now. An inventory event, financing promotion or service offer each needs a focused message rather than a list of everything your store does.
Check the placement requirements
Ask your station or media buyer for the required duration, technical specifications and any supporting assets. Streaming placements may also use an image or destination link; confirm those details before production.
Keep the dealership recognizable
Use a consistent voice, dealership name and musical identity where appropriate. Different placements can use tailored versions while still sounding like the same store.