Website & CRM Partner

DealerForge Partner Deep Dive

DealerForge combines premium dealership websites with an AI-infused automotive CRM, giving stores an owned digital destination and a connected process for following up with shoppers.

Explore DealerForge Talk Through the Fit

The Story

Built from dealership work, not theory

DealerForge grew from a dealership-floor problem: stores depend on their websites and lead systems, but too many tools are slow, disconnected or built around the vendor rather than the sales process. Founder and CEO Ethan Reynolds brought the product-building experience behind AutoLister Pro; Founder and Chief Sales Operator Jonathan Rambo brought 15 years of dealership sales, finance and management experience.

The connection to AutoDealerAudio is direct. Jonathan leads sales operations at DealerForge and serves as CEO of AutoDealerAudio. DealerForge builds the digital storefront and follow-up system; AutoDealerAudio builds the radio, video, drone, voice and visual creative that gives shoppers a reason to visit it.

Why It Fits

A connected dealership marketing workflow

A dealership-owned digital storefront

Fast automotive websites give inventory, offers, staff and store identity a focused home beyond third-party marketplaces.

Lead follow-up connected to the site

The automotive CRM is designed around lead scoring, follow-up and appointment activity rather than leaving website inquiries in a disconnected inbox.

Creative that completes the experience

AutoDealerAudio supplies the commercial, drone, audio and visual assets that make website pages and campaigns feel specific to the dealership.

Attract

AutoDealerAudio creates a campaign with a clear offer and a reason to act.

Convert

DealerForge gives shoppers a fast dealership website built to turn interest into an inquiry.

Follow up

DealerForge CRM helps the team prioritize, respond and move the conversation toward an appointment.

Leadership

Ethan Reynolds

Founder & CEO, DealerForge

Ethan leads the DealerForge product and company vision, extending his dealership technology work from inventory distribution into websites and CRM.

Jonathan Rambo

Founder & Chief Sales Operator, DealerForge

Jonathan brings 15 years of automotive retail experience across sales, finance and general sales management while also leading AutoDealerAudio as CEO.

Official Resources